MEY Silinsophaktra is currently a 4th year student at the National University of Management: International College (NUM IC) majoring in Global Entrepreneurship and Innovation. Throughout his studies, Sophaktra has been tasked with identifying consumer pain points and other observable issues to formulate different ideas on how to address them through conducting various methods of research and data collection. Prior to joining CDRI, he has also been exposed to programs which have developed into an interest in topics like; diversity, equity and inclusion (DEI), communication as well as the digitalisation of information and the world and how it has changed our society