With the Law on Consumer Protection enacted in 2019 and the Law on Competition in 2021, Cambodia has established the legal architecture for a fairer market and solidified the rights of consumers alongside the obligations of businesses. However, effective regulation requires active compliance and public awareness. The current priority is to evaluate how these frameworks are functioning in practice.

To support this transition, CDRI has been commissioned to conduct a comprehensive baseline study. This research aims to assess the real-world impact of these laws by gathering empirical evidence on the perceptions and experiences of both the private sector and the general public.