Evaluating the Role of Digital Technology in Boosting MSME Productivity in Cambodia's Tourism Sector
Abstract/Summary
This research examines the impact of digital technologies on the productivity of Micro, Small and Medium Enterprises in Cambodia's tourism sector. Drawing from extensive survey data, the study confirms that higher DT investments correlate with increased productivity. Notably, MSMEs at the intermediate level of DT integration experience a marked 16 percent productivity increase compared to basic DT adopters. This highlights the value of digital tools like websites, social media engagement, and e-payment systems. The study emphasises the need for a robust digital strategy for MSMEs and suggests that policymakers prioritise measures to encourage deeper digital integration in Cambodia's tourism sector.
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